Why Swiss Snow Algae?

Snow algae is found at the coldest of mountain tops around the globe, thriving particularly in the alps and coastal polar regions. In winter, in sub-zero temperatures, in areas where few other plants survive, snow algae move to the surface of the snow while producing a red pigment to protect itself from the sun’s UV radiation. This red pigment is also why snow algae has earned its nickname of “watermelon algae.”

All our products incorporate top quality snow algae from the Switzerland into its products. Why?

Swiss snow algae is takes on a red hue. When swiss snow algae are red, in fact the spores become carotenoids and antioxidants, synthesizing two key anti-aging ingredients:

• – AMPK (adenosine 5′ monophosphate-activated protein kinase): an enzyme that focuses on repair and protection when it is activated while also helping skin cells resist stress, slowing down the aging process.
• – A critical longevity gene, called Klotho: Scientists established, several decades ago, that an over expression of this gene could extend a human life by 30%.
• Combined with other known ingredients, these unique attributes of swiss snow algae stimulate detoxification and DNA repair, supporting longer living and healthier cells.
• The result is our AR100 product, which, through a proprietary formula, incorporates swiss snow algae with collagen and other ingredients to provide support for reversing age related skin lines and imperfections.